Dyson CameraJet: The World's First Toothbrush With a Built-In Camera

Just when you thought Dyson had cornered every category from hairdryers to air purifiers, the company has unveiled the CameraJet — the first toothbrush with an integrated camera. Revealed in Paris on September 1, 2026, it's Dyson's debut product in oral care, and it's built around a genuinely novel idea: watch your teeth while you brush, and act on what it sees in real time.

How the Camera Actually Works

The CameraJet uses what Dyson calls Gap Optical Targeting — an AI system trained on roughly 470,000 images that analyzes 28 live camera frames every second while you brush. The moment it spots a gap between your teeth, where plaque tends to form and harden first, it fires a precision burst of mouthrinse at that exact spot within about 100 milliseconds. Dyson built a 12.5ml mouthrinse reservoir into the handle itself, using an anti-gravity tank, a diaphragm pump, and a pressure chamber to keep the liquid delivery controlled no matter the angle you're holding the brush at.

"28 camera frames analyzed every second, with a precision mouthrinse jet fired within roughly 100 milliseconds of spotting a gap."

— How Gap Optical Targeting works, per Dyson

A Camera in Your Mouth — Should You Worry About Privacy?

It's a fair question. Dyson says the camera only activates during live viewing or automatic jetting, and that no images are recorded or stored — not on the toothbrush, and not in the cloud. The feed exists only to drive the real-time AI targeting and to power the live view in the companion MyDyson app, which also offers guided cleaning, coverage mapping, and personalized brushing and flossing insights.

Connectivity and What's in the Box

CameraJet pairs over both 2.4GHz Wi-Fi and Bluetooth to sync with the MyDyson app, where you can literally watch what the toothbrush's endoscope-style camera sees inside your mouth. The retail package includes the toothbrush handle, a refill dock, two standard brush heads, and a charging cable. It ships in two colourways — blue and pink.

Does It Actually Clean Better?

Dyson's own lab testing claims the CameraJet removes up to 69% more plaque in hard-to-reach areas compared with market-leading premium electric toothbrushes, when used in brush-only variable mode. Early hands-on reviews describe it as a genuine three-in-one device — sonic brushing, targeted liquid flossing, and a dental-endoscope-style camera — rather than a gimmick bolted onto a regular toothbrush.

Price and India Availability

The CameraJet is available for preorder now at $499 in the US and £419.99 in the UK. Dyson hasn't announced Indian pricing or a launch date yet, but Dyson India's website is already promoting the CameraJet and letting shoppers register for availability updates — a strong signal it's headed here before long. Given Dyson's typical India pricing pattern on premium launches, expect it to land north of ₹40,000 once it arrives.

It's early days, but this is exactly the kind of category-defining launch we track closely at ShoppersDeals. Bookmark this page — we'll update it the moment Dyson confirms Indian pricing and availability, and you can be sure we'll flag the first real discount the day it drops.